Short, Simple & Secure.
Why .au direct domains?
Memorable
Trustworthy
Catchy
The research shows:
- 76% of Australians are more likely to trust an Australian business if the website ends in .au
- 75% of Australian small businesses use a .au domain as their primary domain name
- 53% of Australian consumers will only purchase form a business online if they have an Australian website ending in .au
.au direct Domains FAQ
Can anyone get a .au domain?
.au namespace
A person applying for a licence in the .au direct namespace is available for any business that has an Australian presence.
com.au and net.au namespace
A person applying for a licence in the com.au and net.au namespaces must be a commercial entity; and the domain name applied for must be:
(a) a match of the Person’s company, business, statutory or Personal name; or
(b) an acronym of the Person’s company, business, statutory or Personal name; or
(c) a match of the Person’s Australian Trade Mark; or
(d) a match to or an acronym of a name of a related body corporate or
(e) a match or an acronym of a name of:
(i) a partnership of which the Person is a partner;
(ii) a trust of which the Person is a trustee; or
(f) a match or synonym of the name of:
(i) a service that the Person provides;
(ii) goods that the Person sells (whether retail or wholesale);
(iii) an event that the Person registers or sponsors;
(iv) an activity that the Person facilitates, teaches or trains;
(v) premises which the Person operates
and which that person is providing at the time of the application.
What If I own an existing domain name?
“yourdomain.com.au” or “yourdomain.net.au” does not automatically grant any rights to a different namespace. For example, if your business owns a “com.au” domain name you might want to get the matching “.au” direct domain name